Name the period
Use date-only boundaries and make sure the counts and costs use the same attribution period.
Acquisition review · tool
Count the work.
See the gap.
Compare cash and time acquisition effort using your own channel totals. Put one attribution period, your own cash and time inputs, and anonymous funnel totals on the same arithmetic page.
Browser-onlyInteger centsNo market assumptions
Local calculator
Enter one acquisition period.
Arithmetic result
Your period, in one view.
2026-08-01 → 2026-08-31 · $
Full acquisition cost$600.00
Break-even won count2
- Cash spend
- $100.00
- Valued time cost
- $500.00
- Cash arithmetic difference
- $800.00 Won × original contribution − cash spend
- Full arithmetic difference
- $300.00 Won × repeat-adjusted contribution − full cost
- Per lead
- $10.000000
- Per proposal
- $50.000000
- Per won
- $200.000000
- Proposal rate
- 20.000000%
- Win rate
- 25.000000%
Sample thresholds met
The entered counts meet this tool's arithmetic sufficiency thresholds; this remains an input-based calculation.
This is arithmetic from your inputs, not a market benchmark, attribution guarantee, or financial advice.
A visible method
Keep the assumptions in one place.
Value the effort
Enter cash, hours, and the time value you choose. The tool does not fill a rate or infer one.
Read the difference
Compare the cash-only and full arithmetic differences, per-unit costs, observed rates, and a small-sample notice.
Read this before using the number
Your contribution is your input.
This is arithmetic from your inputs, not a market benchmark, attribution guarantee, or financial advice.
The tool does not determine tax, indirect costs, financing, timing, currency conversion, or future outcomes.
Source notes
Context, not a benchmark.
- U.S. Small Business Administration: marketing and salesChecked 2026-08-05
Planning context for considering channel activity, sales steps, costs, and results together; it is not a budget or outcome benchmark.
- Google Ads Help: conversion rateChecked 2026-08-05
A general ratio definition only. This checker does not read Google Ads or infer an attribution window.
- Google Ads Help: cost per conversionChecked 2026-08-05
Arithmetic context for dividing a user-provided total by conversions; it is not a platform benchmark or recommendation.
FAQ
The boundaries are part of the tool.
What does the time cost represent?
Enter the time you chose to count for this period and your own value for one hour. The tool converts both to integer fixed-point values locally, then shows cash and time costs separately.
Why is a break-even count sometimes blank?
A count is shown only when full acquisition cost is positive and your user-defined contribution per won project is positive. Zero cost is shown as zero; a non-positive contribution is shown as not applicable rather than a financial conclusion.
Are the rates a market benchmark?
No. Proposal and win rates are observed ratios from the counts you enter in one attribution period. A small-sample notice appears below the thresholds in the brief.
Where does my data go?
The calculation runs in this browser. The tool does not save values, put them in a URL, send telemetry, or connect to an ad account, CRM, payment service, or customer list.